Page 616 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:43 PM 1 Billion Followers Summit Contributes To Enhancing UAEs Global Tourism Identity | Pakistan Point
Fatima Abdulrahman also explained that over the past four editions, the campaign has
achieved leading and strong results for the UAE's tourism sector, contributing
to hotel revenues nearing AED1 billion from 9th January to 20th February 2024.

She added that the campaign supports the goals of the National Tourism Strategy 2031 by
elevating the UAE's status as the best global tourism identity, reinforcing its position as a
leading tourist destination by the next decade, increasing the tourism sector's contribution to
the national GDP to AED450 billion, and attracting new investments worth AED100 billion.

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