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1/21/25, 1:43 PM 1 Billion Followers Summit Contributes To Enhancing UAEs Global Tourism Identity | Pakistan Point

1 Billion Followers Summit

Contributes To Enhancing UAE's

Global Tourism Identity

9 days ago

DUBAI, (Pakistan Point News - 12th Jan, 2025) Fatima Abdulrahman, Director
of Government Communications at the Ministry of Economy, said that the strategic
partnership with the 1 Billion Followers Summit, which attracts over 15,000 content creators,
will help highlight the UAE's exceptional tourism services and products, further enhancing the
country's global tourism identity.

In a statement to the Emirates news Agency (WAM) on the sidelines of the second day of the
third edition of the 1 Billion Followers Summit, Fatima Abdulrahman added that the World's
Coolest Winter campaign continues to yield tangible positive results across various sectors
and tourism activities.

This campaign plays a significant role in boosting domestic tourism revenue,
increasing hotel revenues, and enhancing the UAE’s appeal to tourists from around the world.
“This edition of the campaign focuses on showcasing the country’s diverse environments, the
charm of its natural landscapes, and its wonderful winter weather, particularly promoting
green tourism,” she added.

She pointed out that the summit provides an annual, globally followed platform that connects
the content of the World's Coolest Winter campaign with real-world tourist experiences,
expanding the reach of the campaign and its digital content both regionally and globally.

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