Page 610 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:43 PM 1 Billion Followers Summit contributes to enhancing UAE's global tourism identity - Aletihad News Center
“This edition of the campaign focuses on showcasing the country’s diverse environments, the charm of its natural
landscapes, and its wonderful winter weather, particularly promoting green tourism,” she added.

She pointed out that the summit provides an annual, globally followed platform that connects the content of the World's

Coolest Winter campaign with real-world tourist experiences, expanding the reach of the campaign and its digital
content both regionally and globally.

Abdulrahman also explained that over the past four editions, the campaign has achieved leading and strong results for
the UAE's tourism sector, contributing to hotel revenues nearing Dh1 billion from February 9 January to 20, 2024.

She added that the campaign supports the goals of the National Tourism Strategy 2031 by elevating the UAE's status
as the best global tourism identity, reinforcing its position as a leading tourist destination by the next decade,

increasing the tourism sector's contribution to the national GDP to Dh450 billion, and attracting new investments worth
Dh100 billion.

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