Page 608 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:43 PM 1 Billion Followers Summit: A key contributor to UAE's global tourism identity
Fatima Abdulrahman also pointed out that over the past four editions, the campaign has achieved
remarkable and robust results for the UAE’s tourism sector, contributing to hotel revenues
nearing AED1 billion from January 9 to February 20, 2024. She added that this UAE tourism
partnership aligns with the objectives of the National Tourism Strategy 2031 by elevating the
UAE’s status as the premier global tourism identity, reinforcing its position as a leading tourist
destination by the end of the decade, increasing the tourism sector’s contribution to the national
GDP to AED450 billion, and attracting new investments worth AED100 billion.

https://economymiddleeast.com/news/1-billion-followers-summit-a-key-contributor-to-uaes-global-tourism-identity/ 2/2