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1/21/25, 1:43 PM 1 Billion Followers Summit contributes to enhancing UAE's global tourism identity - Aletihad News Center

1 Billion Followers Summit contributes to enhancing UAE's gl

identity

1 Billion Followers Summit contributes to enhancing UAE's global tourism identity

12 Jan 2025 18:01

DUBAI (WAM)

Director of Government Communications at the Ministry of Economy, Fatima Abdulrahman, said that the strategic

partnership with the 1 Billion Followers Summit, which attracts over 15,000 content creators, will help highlight the
UAE's exceptional tourism services and products, further enhancing the country's global tourism identity.

Speaking to WAM on the sidelines of the second day of the third edition of the 1 Billion Followers Summit,
Abdulrahman added that the World's Coolest Winter campaign continues to yield tangible positive results across

various sectors and tourism activities.

This campaign plays a significant role in boosting domestic tourism revenue, increasing hotel revenues, and
enhancing the UAE’s appeal to tourists from around the world.

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