Page 614 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:43 PM 1 Billion Followers Summit Contributes To Enhancing UAEs Global Tourism Identity - UrduPoint
diverse environments, the charm of its natural landscapes, and its wonderful
winter weather, particularly promoting green tourism,” she added.

She pointed out that the summit provides an annual, globally followed platform

that connects the content of the World's Coolest Winter campaign with real-world
tourist experiences, expanding the reach of the campaign and its digital content

both regionally and globally.

Fatima Abdulrahman also explained that over the past four editions, the campaign
has achieved leading and strong results for the UAE's tourism sector, contributing

to hotel revenues nearing AED1 billion from 9th January to 20th February 2024.

She added that the campaign supports the goals of the National Tourism Strategy

2031 by elevating the UAE's status as the best global tourism identity, reinforcing

its position as a leading tourist destination by the next decade, increasing the

tourism sector's contribution to the national GDP to AED450 billion, and attracting
new investments worth AED100 billion.

https://www.urdupoint.com/en/middle-east/1-billion-followers-summit-contributes-to-enh-1906828.html 2/2