Page 20 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:45 PM Dubai's Supercar Blondie reveals she turned down a $100m offer for media business
Supercar Blondie, the global media franchise brand cofounded by Dubai-
based content creator Alex Hirschi, turned down an offer two years ago to buy

the media side of their company for $100 million, its co-founder has revealed.

London-headquartered SB Media Group, founded in 2020 by Alex and her

husband and chief executive, Nik Hirschi, has grown from a single Instagram
account seven years ago in Dubai into a social media behemoth that

generates more than two billion views per month from its 110 million followers.

The company, which employs 65 people
in Dubai, the UK, Prague and the US,
also includes its own automotive studio,
The ultimate goal is not only to SB Design, which counts VW Group

help car manufacturers design among its clients.
their cars but ultimately design
SB Media Group on Tuesday will launch
our own car
SBX Cars, an auction website that
Alex Hirschi
specialises in classic cars, hypercars,
supercars and special vehicles with

more than $100 million in consignments, including the world’s first Mercedes-
AMG One and the Hyperion XP-1 prototype, another world first.

Ms Hirschi said they turned down the multimillion dollar offer two years ago to

buy the media side of their company and that they are considering raising
funds this year to finance the next stage of growth.

Social media giant

The latest entity of SB Media Group is a long way from the days when Ms
Hirschi was a presenter with Dubai Eye 103.8 and first started posting car

reviews on her personal Instagram account in 2015.

Two years and many car reviews later, she quit her job having reached 50,000
followers on Instagram and dedicated her time to growing the business Feedback

through brand collaborations.

“I just started like any other normal account. I just had my Alex Hirschi

account. I wasn't posting anything but friends and family," Ms Hirschi told The
National.

https://www.thenationalnews.com/business/2024/04/02/dubais-supercar-blondie-reveals-she-turned-down-a-100m-offer-for-media-business/ 2/8