Page 21 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:45 PM Dubai's Supercar Blondie reveals she turned down a $100m offer for media business
“I just started posting my personal experience with these incredible cars, just
from more like a girl-next-door perspective, not like a full-on technical review

or a car journalist’s perspective."

She went full-time in 2017 and was joined the following year by her husband,

who was working at Bloomberg at the time.

"He quit his career in finance and joined in 2018 and so it was just the two of
us running around the world and finding the coolest cars," she said.

In 2020, when lockdown happened and the pandemic curbed their worldwide

travel plans, they set up the Supercar Blondie website and hired a team of
people to gather content from various creators to feature on their channels.

The website now has a team of journalists writing articles every day on stories
about cars, luxury, watches and tech. The company also has producers,
editors and presenters on the social media channels.

Social media as a business has changed completely since Ms Hirschi started

out.

Influencer Marketing Hub, a Danish company
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that tracks the social media and influencer
It's time to start taking influencers
more seriously marketing industry, said it was worth $1.7 billion
in 2016. In 2022, it was worth $16.4 billion and
Call for social media to be taught
in schools amid online mental this year it is expected to be $24 billion.
health concerns TikTok, which was launched in 2016, is the most

Half of consumers to limit social popular influencer marketing channel (69 per
media use by 2025 over generative cent), followed by Instagram (47 per cent),
AI's ill e ects YouTube (33 per cent) and Facebook (28 per

cent).

Feedback
Supercar Blondie's most popular channel is Facebook with 56 million
followers, followed by YouTube (18 million), TikTok (18 million), Instagram (16
million) and Snapchat (3 million).

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