Page 22 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:45 PM Dubai's Supercar Blondie reveals she turned down a $100m offer for media business
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A Flourish map
Designing cars

SB Media Group branched out into car design last year with an office in

Prague and a head designer who previously worked at Italian company
Pininfarina.

"We have a team of designers who help OEMs [original equipment
manufacturers] and car manufacturers design their cars," Ms Hirschi said.

One of the clients they are working with is the Volkswagen Group, which has Feedback

10 brands under its umbrella, including Audi, Lamborghini, Bentley, Porsche
and VW.

"It's very exciting. The ultimate goal with that is not only to help car
manufacturers design their cars but ultimately design our own car," she said.

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