Page 23 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:45 PM Dubai's Supercar Blondie reveals she turned down a $100m offer for media business

Specialist auction website SBX Cars goes live on Tuesday with more than $100 million in consignments,
including the world’s first Mercedes–AMG One and the Hyperion XP-1 prototype, another world first. Photo:
SB Media Group

SB Media's growth so far has been through its own resources but the next
phase of growth may require some investment, Ms Hirschi said.

"At the moment, we haven't had any investment, everything is self-funded and

we've launched everything ourselves because obviously we want control over
that," she said.

"But it is a consideration to take investment maybe later this year. It would
have to be the right strategic partners and then we would go from there."

She declined to say how much the investment would be but did reveal they
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turned down a sizeable offer to buy the media side of the company.

"A couple of years ago we had an offer for $100 million, which we refused, so it
would be a lot more than that," she said.

Auction house

The latest entity in the SB Media fold is SBX Cars, which will be launched with
a collection of about 80 vehicles on the site, the average price exceeding $1

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