Page 28 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:46 PM Supercar Blondie debuts new $100mn digital auction SBX Cars including rare Lamborghinis, Aston Martins - Arabian Business
“We realised there was no centralised space or platform for buyers and sellers of high-
end exotic cars to connect globally,” said Alex Hirschi, known as Supercar Blondie. “SBX

Cars solves that by providing a digital marketplace dedicated to the finest luxury

automobiles.”

While online auctions for mid-range vehicles are commonplace, the premium
collectible car market has remained largely analogue and dominated by traditional live

auctions.

SBX Cars is breaking new ground as the first platform focused solely on digital-only

auctions for multi-million dollar hypercars, supercars, classics and other exotic vehicles.
This pioneering model offers major advantages over traditional live auctions in terms of

speed, flexibility, and cost savings for sellers.

“Sellers can go from applying to sale in just weeks rather than the months required for

live auctions. And fees are a fraction of the 15 to 20 percent charged by auction
houses,” Nik Hirschi explained.

SBX Cars also provides unprecedented global reach beyond the locality of physical
events which are restricted to certain dates and locations.

Bidders no longer need to travel for auctions halfway across the world. With 150 million
Supercar Blondie fans worldwide, SBX Cars lets them bid from anywhere 24/7, said Alex

Hirschi.

While used car auctions are commonplace in the UAE, high-end collectible car auctions

are still a novelty in the region.

Yet SBX Cars has already generated substantial buzz, with coveted consignments like a
Mercedes-AMG One hypercar and Lamborghini Veneno already housed locally ahead

of the auction.

“The market seems very receptive to digital luxury car auctions, though physical events

still have value for car enthusiasts,” said Nik Hirschi.

Nonetheless, he believes digital auctions are the inevitable future as younger collectors

desire tech-enabled convenience over traditions of the past.

SBX Cars auction lineup

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