Page 31 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:46 PM Supercar Blondie debuts new $100mn digital auction SBX Cars including rare Lamborghinis, Aston Martins - Arabian Business
“We will run global events where the collector community can come together and
experience these cars in person,” said Alex Hirschi.

This recognises that despite the convenience of digital auctions, enthusiasts still

appreciate the nostalgia and tactile experience of a traditional auction preview.

“There will always be a space for events and we might do that to showcase a specific

car but the actual bidding process will still be online,” she added.

A new era of car collecting

With the launch of SBX Cars, Supercar Blondie is leveraging her unmatched global

influence of over 110 million followers across platforms to modernise and transform

the elite car-collecting market.

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