Page 35 - LAMBORGHINI PR REPORT - April 2024

TikTok, which was launched in 2016, is the most popular influencer marketing
channel (69 per cent), followed by Instagram (47 per cent), YouTube (33 per
cent) and Facebook (28 per cent).

Supercar Blondie's most popular channel is Facebook with 56 million followers,
followed by YouTube (18 million), TikTok (18 million), Instagram (16 million) and
Snapchat (3 million).

Designing cars

SB Media Group branched out into car design last year with an office in Prague
and a head designer who previously worked at Italian company Pininfarina.

"We have a team of designers who help OEMs [original equipment
manufacturers] and car manufacturers design their cars," Ms Hirschi said.

One of the clients they are working with is the Volkswagen Group, which has 10
brands under its umbrella, including Audi, Lamborghini, Bentley, Porsche and
VW.

"It's very exciting. The ultimate goal with that is not only to help car
manufacturers design their cars but ultimately design our own car," she said.

https://www.msn.com/en-ae/money/news/how-supercar-blondie-went-from-dubai-radio-host-to-
global-social-media-brand/ar-BB1kVGqv