Page 32 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:46 PM Supercar Blondie debuts new $100mn digital auction SBX Cars including rare Lamborghinis, Aston Martins - Arabian Business
SBX Cars offers sellers the opportunity to have their vehicle featured by Supercar
Blondie. With an average audience of two billion people per month across her

channels, this provides unparalleled exposure for each vehicle before auction. All

consignments will also be promoted through SBX Cars own website and social
channels.

Auctions run for seven to 14 days, allowing prospective bidders to view vehicles by

video or in-person. Supercar Blondie’s team of photographers and videographers

further showcase each lot as part of the full-service offering.

The platform – overseen by seasoned collectible luxury car auction specialist Lance
Butler – will allow buyers and sellers worldwide to easily trade exotic cars digitally for

the first time, while still cultivating the passion and community around automotive

auctions.

“In terms of global data, you already have digital auction houses surpass the physical
auction space in total transaction volumes. And as collectors and sellers become

younger and younger, they become more tech-savvy as well. The digital world has

surpassed the physical auction role,” said Nik Hirschi.

SBX Cars brings car collecting into the 21st century for a new generation of enthusiasts.

And its auction is set to make history by breaking auction records and realising
incredible prices never before seen in the digital realm.

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