Page 30 - LAMBORGHINI PR REPORT - April 2024

4/11/24, 4:46 PM Supercar Blondie debuts new $100mn digital auction SBX Cars including rare Lamborghinis, Aston Martins - Arabian Business
The auction also features other legends like a Mercedes 300SL Gullwing, Lamborghini
Miura, BMW 507, Aston Martin DB5 and more.

“There’s never been a single collection sale of such incredible Formula One history all at once,” said Alex
Hirschi.

The sheer size and value of consignments is unprecedented for a new auction platform.
But it reflects the trust collectors now have in the digital model pioneered by SBX Cars.

Behind the scenes, SBX Cars has built a team of specialists with deep experience in
collectible car auctions.

“We have been reaching out to our network of collectors, dealers, and OEMs globally
over the past year to bring this platform to life,” revealed Nik Hirschi.

Supercar auctions go digital

While the auctions themselves are digital, SBX Cars aims to foster a sense of

community around these incredible vehicles.

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