Page 33 - LAMBORGHINI PR REPORT - April 2024

Dubai's Supercar Blondie reveals she

turned down a $100m offer for media

business

Story by Neil Halligan

• 1w • 5 min read

Supercar Blondie, the global media franchise brand cofounded by Dubai-based
content creator Alex Hirschi, turned down an offer two years ago to buy the
media side of their company for $100 million, its co-founder has revealed.

London-headquartered SB Media Group, founded in 2020 by Alex and her
husband and chief executive, Nik Hirschi, has grown from a single Instagram
account seven years ago in Dubai into a social media behemoth that generates
more than two billion views per month from its 110 million followers.

The ultimate goal is not only to help car manufacturers design their cars but
ultimately design our own car

Alex Hirschi

The company, which employs 65 people in Dubai, the UK, Prague and the US,
also includes its own automotive studio, SB Design, which counts VW Group

among its clients.

SB Media Group on Tuesday will launch SBX Cars, an auction website that
specialises in classic cars, hypercars, supercars and special vehicles with more
than $100 million in consignments, including the world’s first Mercedes-AMG One

and the Hyperion XP-1 prototype, another world first.

Ms Hirschi said they turned down the multimillion dollar offer two years ago to

buy the media side of their company and that they are considering raising funds
this year to finance the next stage of growth.

https://www.msn.com/en-ae/money/news/how-supercar-blondie-went-from-dubai-radio-host-to-
global-social-media-brand/ar-BB1kVGqv