Page 125 - SOBHA REALTY PR REPORT - APRIL 2024

Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum
Global Initiatives (MBRGI), said, “Reflecting the vision of His Highness Sheikh
Mohammed bin Rashid Al Maktoum, providing the best conditions for sustainable
education will always be at the forefront of our priorities, in line with his directives for
fulfilling this noble mission and mobilizing efforts to advance education as the decisive
factor in building communities that are more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare
millions of youth across underserved communities through education and training that
will leave its mark in their lives. The campaign has received generous contributions and
announced key agreements with major contributors to launch innovative endowment
projects,” he added, expressing his confidence that, thanks to the community-wide
support it enjoyed, the campaign will achieve its targets and will further cement the
UAE’s humanitarian role.

Major contributors

Among major contributors to the campaign, Azizi Developments announced a
contribution of AED600 million for the establishment of an endowment education
complex, marking one of the largest charity contributions in the UAE. Sobha Realty
Group also contributed AED400 million to establish an endowment university as part of

the Mothers’ Endowment campaign, while West Zone Group contributed AED130
million to develop an endowment building that will dedicate its proceeds to supporting
MBRGI’s initiatives relating to spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign
reach its target in record time, including the Most Noble Number charity auctions held in
Abu Dhabi and Dubai, raising a total of AED116,479,400 with support from Abu Dhabi
Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised AED38.095 million from auction
RTA plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble
Number online charity auction, organized by Abu Dhabi Police, raised AED78,384,400
from auctioning 555 special plate numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to recognize major

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