Page 129 - SOBHA REALTY PR REPORT - APRIL 2024
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projects,” he added, expressing his confidence that, thanks to the community-wide support it
enjoyed, the campaign will achieve its targets and will further cement the UAE’s humanitarian
role.
Major contributors
Among major contributors to the campaign, Azizi Developments announced a contribution of
AED600 million for the establishment of an endowment education complex, marking one of
the largest charity contributions in the UAE. Sobha Realty Group also contributed AED400
million to establish an endowment university as part of the Mothers’ Endowment campaign,
while West Zone Group contributed AED130 million to develop an endowment building that
will dedicate its proceeds to supporting MBRGI’s initiatives relating to spreading knowledge
and education around the world.
Most Noble Number charity auctions
A number of accompanying events helped support the Mothers’ Endowment campaign reach
its target in record time, including the Most Noble Number charity auctions held in Abu Dhabi
and Dubai, raising a total of AED116,479,400 with support from Abu Dhabi Police, Dubai
Road and Transport Authority (RTA), etisalat by e& and du.
The Most Noble Number charity auction in Dubai raised AED38.095 million from auction RTA
plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble Number
online charity auction, organized by Abu Dhabi Police, raised AED78,384,400 from auctioning
555 special plate numbers.
Innovative initiative
The campaign was also accompanied by an innovative initiative to recognize major
contributors, who were celebrated by the Dubai International Financial Centre by displaying
their contributions on the façade of its main building, The Gate.
230,000 participation certificates
The Mothers’ Endowment campaign issued more than 230,000 participation certificates
through its website, in the names of contributors’ mothers as a gesture of appreciation for
their sacrifices and generosity towards their children. The certificate marks the contribution
made in the mother’s name as an ongoing charity contributing to the establishment of the
education endowment fund.
Reviving the culture of endowments
With proceeds going towards the education of millions around the world, providing them with
the tools and skills necessary to lead independent lives, the Mothers’ Endowment campaign
aims to revive the culture of endowment as a development tool, while at the same time,
promoting the values of honouring parents, kindness, compassion and solidarity.
https://www.wam.ae/en/article/b2gd2jo-mothers%E2%80%99-endowment-campaign-raises-over-
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