Page 130 - SOBHA REALTY PR REPORT - APRIL 2024
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Massive success
The campaign is launched under the umbrella of MBRGI, the largest humanitarian and aid
organization of its kind in the region, and is an extension to the massive success of previous
Ramadan campaigns launched under the directives of His Highness Sheikh Mohammed bin
Rashid Al Maktoum. Those include the ’10 Million Meals’ campaign launched in 2020 and
recorded contributions of over 15.3 million meals, followed by the ‘100 Million Meals’
campaign in 2021, which doubled its target and distributed 220 million meals in 30 countries
around the world. In 2022, the ‘1 Billion Meals’ campaign reached its target in under a month
and provided food support across 50 countries, while last year’s ‘1 Billion Meals Endowment’
campaign received community-wide support and raised AED1.075 billion by the end of
Ramadan.
https://www.wam.ae/en/article/b2gd2jo-mothers%E2%80%99-endowment-campaign-raises-over-
aed14
