Page 128 - SOBHA REALTY PR REPORT - APRIL 2024

Ramadan is a permanent education fund and an ongoing charity in the name of UAE
mothers, may God bless our efforts.

"Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to
them, so we will continue to celebrate them. May God protect all mothers, and may God
protect the UAE.”

“The Mothers' Endowment campaign's success in exceeding its target in record time is a
testament that generosity is testament to the benevolent, generous nature of the UAE people
and to their deeply rooted principles. The Emirati community has presented a bright example
of giving and solidarity that are integral to the UAE’s value system and identity,” he added.

“The UAE will not waver in its mission to serve humanity and help communities rise up and
improve through projects and campaigns that go far beyond temporary aid and focus instead
on sustainable and constructive empowerment.

“Any initiative that has the mother and her selflessness at its core is a blessed initiative that
will reap doubled rewards. The Mothers’ Endowment is an ongoing charity in honour of our
mothers, and it will continue to welcome contributions to ensure greater benefits,” Sheikh
Mohammed said, in conclusion.

Community-wide response

The Mothers’ Endowment campaign has received a community-wide response as thousands
raced to contribute to its aims of supporting underprivileged individuals through enhanced
education and training, allowing them to improve their quality of life sustainably, prepare for
the job market and ultimately drive stability and development in their communities.

Coinciding with the holy month of Ramadan, the campaign exceeded its targets within less
than three weeks as contributions flowed in via its main channels, including the campaign’s
website, dedicated call centre, bank transfers, du and etisalat by e& SMS, as well as via the
DubaiNow app and the community contributions platform Jood.

A noble mission

Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global
Initiatives (MBRGI), said, “Reflecting the vision of His Highness Sheikh Mohammed bin
Rashid Al Maktoum, providing the best conditions for sustainable education will always be at
the forefront of our priorities, in line with his directives for fulfilling this noble mission and
mobilizing efforts to advance education as the decisive factor in building communities that are
more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare
millions of youth across underserved communities through education and training that will
leave its mark in their lives. The campaign has received generous contributions and
announced key agreements with major contributors to launch innovative endowment

https://www.wam.ae/en/article/b2gd2jo-mothers%E2%80%99-endowment-campaign-raises-over-
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