Page 126 - SOBHA REALTY PR REPORT - APRIL 2024

contributors, who were celebrated by the Dubai International Financial Centre by
displaying their contributions on the façade of its main building, The Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000 participation certificates
through its website, in the names of contributors’ mothers as a gesture of appreciation
for their sacrifices and generosity towards their children. The certificate marks the
contribution made in the mother’s name as an ongoing charity contributing to the
establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the world, providing them
with the tools and skills necessary to lead independent lives, the Mothers’ Endowment
campaign aims to revive the culture of endowment as a development tool, while at the
same time, promoting the values of honouring parents, kindness, compassion and
solidarity.

Massive success

The campaign is launched under the umbrella of MBRGI, the largest humanitarian and
aid organization of its kind in the region, and is an extension to the massive success of
previous Ramadan campaigns launched under the directives of His Highness Sheikh
Mohammed bin Rashid Al Maktoum.

Those include the ’10 Million Meals’ campaign launched in 2020 and recorded
contributions of over 15.3 million meals, followed by the ‘100 Million Meals’ campaign in
2021, which doubled its target and distributed 220 million meals in 30 countries around
the world. In 2022, the ‘1 Billion Meals’ campaign reached its target in under a month
and provided food support across 50 countries, while last year’s ‘1 Billion Meals
Endowment’ campaign received community-wide support and raised AED1.075 billion
by the end of Ramadan.

https://mediaoffice.ae/en/news/2024/april/02-04/mothers-endowment-
campaign#:~:text=Contributions%20to%20the%20Mothers'%20Endowment,of%20participants%2
0to%20honour%20mothers.