Page 34 - MOE ENGLISH PR REPORT - JANUARY 2024

Press Release

H.E. Bin Touq: UAE’s tourism sector maintains its exceptional performance in

light of visionary leadership

Hotel establishments in the country generate AED 32.2 billion in revenues in first nine
months of 2023, marking 27 per cent growth

Abu Dhabi, January 11, 2024:

H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE
and Ruler of Dubai, launched the fourth edition of the domestic tourism campaign, titled ‘World’s

Coolest Winter 2024,’ under the theme ‘Unforgettable Stories.’ The initiative is part of the UAE's
domestic tourism strategy introduced by His Highness in December 2020, with the goal of

developing an integrated domestic tourism landscape.

The latest edition of the campaign aims to boost domestic tourism and attract tourists from around
the world to enjoy the winter in the UAE. It highlights all attractions the country offers to visitors,

including the unique climate, iconic entertainment options, cultural and natural landmarks, and
diverse activities that make for memorable experiences.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council,
said: “The fourth edition of the World's Coolest Winter campaign, scheduled to take place from

January 9 to February 20, 2024, is aimed at showcasing the UAE's unique tourism attractions and
winter experiences, its rich cultural heritage, and enchanting natural landscapes. Furthermore, the

campaign aligns with the goals of the National Tourism Strategy 2031 and bolsters the UAE's
prominent position on the global travel and tourism landscape.”

Audience of World’s Coolest Winter campaign 2024

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