Page 35 - MOE ENGLISH PR REPORT - JANUARY 2024
P. 35
Press Release
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The 4 edition of the World’s Coolest Winter campaign targets citizens, residents, and tourists in
the UAE, as well as visitors from other countries. The new edition will involve the dissemination
of numerous media and marketing content across various media platforms and social channels to
promote its goals and effectively showcase the top winter tourism destinations in the country. It
will also spotlight unique experiences, entertainment activities, and the best adventures across the
seven emirates.
The last edition of the campaign showcased various tourism, natural, and entertainment attractions
and experiences across the UAE. It yielded substantial economic benefits for domestic tourism,
with hotel revenues reaching AED 1.8 billion, up 20 per cent compared to the second edition of the
campaign, which amounted to AED 1.5 billion.
UAE tourism sector performance in the first nine months of 2023
H.E. Bin Touq confirmed that the UAE’s tourism sector continues to excel, thanks to the visionary
leadership's focus on its development. This vital sector is considered one of the strategic pillars for
building the economy of the future and transitioning towards a new economic model.
The Minister of Economy said: “The revenue of hotel establishments in the UAE has surged to
AED 32.2 billion from January to September 2023, marking a 27 per cent growth compared to the
same period in 2022. Additionally, the number of hotel guests in the seven emirates of the UAE
reached 20.2 million during the first nine months of 2023, up 12 per cent from the same period in
2022. Meanwhile, the hotel occupancy rate hit 75 per cent in the first nine months of the previous
year, reflecting a six percent year-over-year growth.” His Excellency highlighted that these
indicators play a crucial role in achieving the national target set by the ‘We the UAE 2031’ vision
to elevate the sector’s contribution to the UAE's GDP to AED 450 billion by the next decade.”
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