Page 5 - Demo

BRAND MY CHIRO PRACTICESM 5Brands, where the company makes a lot of brands, each with their own brand and the company is only useful in the %u201dtrade%u201d (i.e. Proctor & Gamble); Endorsed Brands %u2013 a brand that promises satisfaction on behalf of a sub-brand or co-brand, usually in a secondary position to the brand being endorsed (meaning that the brand has to be associated with all the brands under it) (i.e. Kellogg%u2019s). Sub-Brands %u2013 main brand and then brands that are associated with the main (i.e.. Apple).Brand Archetype - A standardized model of personality or behavior often used in marketing, storytelling, psychology, and philosophy. The idea behind using brand archetypes is to anchor the brand against something iconic%u2014something already embedded within the consciousness and subconscious of humanity.Brand Communications - A touch-point where a client or prospect interacts with your brand. Brand communications are present across a variety of channels (print, radio, digital, social, and television).Brand Community - A community formed on the basis of attachment to a product or brand. Having a strong and loyal brand community can turn a small brand into a success if it is nurtured and appreciated properly. This community development requires an understanding of your audience, their pain points, emotional connections, causes -and the purpose behind the cause, creating resonates, being authentic and human-centered. You will notice that this intertwines with your positioning and messaging.Brand Development - The process of creating a brand strategy, brand expression, culture, and maintaining a brand%u2019s reputation and or improving customer interactions.Brand Equity - The commercial value of a brand based on the public%u2019s valuation. Brand equity is created through strategic investments in communication channels and positive customer experiences. Brand equity measurements include brand awareness, brand associations, perceived quality, and brand loyalty.Brand Identity (Corporate Identity / Identity System) %u2013 This is the visual picture of a company%u2019s aesthetic aspects. This is where the logo, color, images (type and style), patterns, lighting, style, place, typography, stationery, marketing collateral as brochures, website design, email, social media; on-line, radio, magazine, billboard, and display advertising; product design and packaging; employee name-tags; corporate signage and vehicle graphics, packaging, space interiors, etc.