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BRAND MY CHIRO PRACTICESM 7Internal Branding - A continuous strategy of sharing brand knowledge and brand skills throughout an organization through the use of a shared vision, storytelling, training, and so that employees understand the %u2018who%u2019 and %u2018why%u2019 behind a company%u2019s brand positioning. Internal branding includes vision, mission, values, purpose, and internal cultural development.Integrated Branding - A communications strategy where all forms of communications and messages, no matter what platform they are presented on (digital, print, social) are carefully linked together.Logo - A graphical symbol of a company name, trademark, or abbreviation uniquely designed for ready recognition. A logo can also be purely typographic. This is NOT your brand. It is a component of your visual identity.On-brand - A determination of whether or not a piece of content or something created for the company that is meant to advertise or represent the company is in line with the persona or message of the brand.This is a lot to wrap your head around, even more so when it%u2019s not your job. You went to school to learn how to be a great practitioner and now you%u2019re responsible for all of the %u201cbusiness%u201d and %u201cmarketing%u201d that you just weren%u2019t trained for. That%u2019s not your fault. Most business owners end up there. I did. My education was in history %u2013 secondary education (BA) & later on in fine arts (MFA) %u2013 branding & media design. Don%u2019t go through the learning processes on your own... let us help you find direction and clarity with your brand.Want to find out where your practices brand stands?DO YOU WANT TO...%u2022 Craft a consistent experience for your patients?%u2022 Stop throwing away your marketing dollars?%u2022 Connect with your ideal patient?Take Our FREE Brand Self-AssessmentWe%u2019ve combined our self-assessment with our brand foundation questionnaire to help you gain insight into the current positioning of your brand and how it%u2019s being utilized across your assets and platforms.DOWNLOAD YOUR FREE SELF-ASSESSMENT