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6 NEUROTIC DOG STUDIOSBrand Management - The analysis and planning of how a brand is perceived in the market. Brand management is developed by establishing a good relationship with the target market.Brand Messaging - Refers to the communications which make a buyer relate to the brand by influencing them, motivating them, and propelling them to buy the product. This encompasses what you say and how you say it. This is what you want your audience to understand. It includes such applications as marketing, website copy, social posts, advertisements, press releases, packaging, emails, etc.Brand Personality - A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate to, by having a consistent set of traits that a specific consumer segment enjoys.Brand Positioning - How a brand differs from its competitors and where or how it sits in customers%u2019 minds. Your positioning makes you different and unique, and how you want your customers to think of your brand. This includes your positioning statement, your offering, differentiation statement, the audience you are attempting to connect with, your purpose behind the purpose %u2013 your causes, emotional connections, and how you intend to resonate with your community.Branding Promise - A value or experience proposition that a company gives to its customers of what they can expect to receive every single time they interact with that company.Brand Standards - A set of design rules that tie together the look and feel of all your marketing materials. These rules extend to colors; photography and graphic elements; logo specs; fonts, and messaging that comprise your brand. This may also be called your identity style guide, or just your style guide.Brand Story - A strategy that utilizes the power of stories by creating a sequence of events in an enticing and entertaining narrative that transforms the presence of an identity.Branding Strategy - A long-term plan for the systematic to develop a brand to achieve specific business goals. Branding strategy is steeped in research, design, and implementation of activities related to marketing, aesthetics, culture, positioning, vision, mission, values, and purpose.External Branding - The sum of all marketing activities created to influence customers%u2019 and prospective customers%u2019 mindsets and purchase behavior for your company%u2019s product or service.