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FESPA NEWS Marshall Atkinson

The latest innovations in screen printing technologies

Marshall Atkinson shares the latest innovations in screen printing tech and the

future of screen printing including artificial intelligence, screen imaging, hybrid

systems, eco-plastisol ink and 3D digital ink technology. Techniques and

technologies advance in every industry, including screen printing. Businesses

are constantly looking for a better way to do something.

In this article, we’ll delve into the transformative ideas shaping the landscape

and significantly impacting the future of screen printing.

Artificial Intelligence

You can’t escape it. And if we are going to discuss cutting-edge ideas, we need to begin with AI. Sure, you are probably

using ChatGPT to help write sales scripts, create a weekly marketing calendar, or send a follow-up email to someone. But AI

has other uses.

✓ Data Analytics

One of our industry's biggest problems is comprehending what is happening in the business daily. This could be in
production, sales, or how a business leads employees. Because shop leaders are usually too focused on the day-to-day

challenges, making sense of data doesn’t happen because nobody has hours (or days) to review data trends to make a

solid decision. Usually, the data becomes old, and opportunities are forfeited.

Using AI to perform rapid analysis, segmentation, and graphing can clarify your company's KPIs. What sells the best?

Who are our best customers? What type of order flows through the shop the easiest?
Getting a handle on data in real-time makes it easier to develop a better customer experience, solve workflow problems,

and increase profitability.

October 2024 • 47