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FESPA NEWS Marshall Atkinson

Of course, the benefit of using these AI tools is the time and effort savings. You can free up your team to get involved in

more complex customer challenges. Overall, this greatly improves customer satisfaction and engagement and reduces

support costs.It can also be used with a high degree of accuracy to predict how customer sales ebb and grow year-over-

year. It’s very hard to recognize this unless you compare the patterns of many customers over time.

✓ Art Creation

Many businesses in the industry are turning to AI tools such as Midjourney, DALL-E 3, Adobe, and Ideogram to help
augment an overworked art department. In some circles, using AI for art is akin to making a pact with the devil, but it is

seen as a blessing for many creative teams. These tools work on the diffusion model based on LLM (Large Language

Model) datasets. Hundreds of millions of images and image-to-text pairs are used to train the algorithm for these AI

tools. The AI tools learn how to match a word prompt to an art idea. Random noise is converted to an image using the
trained algorithm. Because each image starts with a random noise template, no two images will be identical, even if the

same prompt sequence is deployed. Each word in the prompt sequence is analyzed and converted to a math algorithm.

The longer the prompt sequence with the number of words, the more complicated the math for the prompt to produce

the image. Creative teams are using these AI tools to reduce the time it takes to create art assets for projects. What
used to take hours now only takes minutes. The challenge is that the outcome of the AI tools is based on the prompts.

Suddenly, a person’s vocabulary and ability to turn a creative idea into a word phrase is directly proportional to the ease

of creating an image.

Screen Imaging

Transferring the art to a coated screen and getting perfect results has never been easier. This is due to new developments

in screen-making technology using lasers.

All LTS (Laser to Screen) systems image and expose the screen in a one-step process. Some models can handle two

screens simultaneously, which increases throughput.

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