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FESPA NEWS Marshall Atkinson

✓ Customer Service

The notion of “customer service” has evolved over the years. In some businesses, customer service is simply answering
the phone when it rings and answering questions.But we both know it is more than that. Your customer service team is

swamped daily with emails, phone calls, customer follow-ups, webpage live-chats, and an endless list of problem-

solving tasks that constantly land in their lap. Smarter businesses are using AI technology to help customers quickly.

Here is a list of a few ways that AI can augment the customer service experience with your business:

• Automating order entry, outbound responses, and other tasks via API links using Zapier.

• Customer inbound inquiries and questions on social media or a webpage can be fielded using tools such as Zendesk.

• Zendesk can also be used to populate a basic knowledge base and FAQs with facts and content to reduce inbound customer inquiries.

• Graphing information for visualization with tools such as Grid, or Tableau.

• Create automated customer engagement and marketing campaigns using AI with a platform like Klaviyo.

October 2024 • 49