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of interest and/or concern during the next two years. Wagner anticipates addressing
ways to communicate new insights and solutions through mentoring programs, edu-
cational forums and/or committee work and partnerships.
Board and Membership
“Our diverse Board mirrors our membership and the communities we serve,” he
explained, “and we aim to work within a balanced budget to ensure our value propo-
sition to members.”
SFHHA membership includes major health systems and educational institutions
and targeted providers for eldercare, rehab, home health, hospice and specific dis-
ease-oriented care givers in addition to ambulatory facilities.
“From DME to home health, large acute care hospital systems to long term facili-
ties, rehab and senior care; we serve an eclectic community of health care providers
and consumers. Additionally, we resource our peripheral professionals who use spe-
cial expertise to counsel and support health care entities, in outsourcing capacities,
as consultants and in other professional dimensions advising on the business, facil-
ities, legal, financial or regulatory side of healthcare practice,” Wagner said.
According to Wagner, such a diverse board which so closely represents the mem-
bership ensures that the benefits flow both ways. Together they identify problems
and work on creating solutions and then help others implement them without rein-
venting the wheel. Networking, educational forums and committee participation are
invaluable to reaching the goals of improved health care in communities and often
match new clients to professionals.

Communications and Recruitment
“Serving as a voice of industry information exchange, I’d like to see us dive deep
into the next generation and master the art of influencer marketing communications
and content in social media to reach, grow, maintain and maximize relationships
with current and potential members through tools including LinkedIn, Facebook
and Google, for a start,” he noted.
“I’ve grown up in this region’s health care industry and watched first-hand how
this board has morphed to meet the needs of our diverse membership while attract-
ing an even broader audience. I want to help drive that competency to the next gen-
eration. Mentoring and growing new leaders via coaching can add an enormous
amount of value to both SFHHA and its members touching every facet of work,
behavior and leadership. Staying current and flexible will help achieve explicit goals
and develop individuals and ultimately our organization,” he concluded.
Current consensus is that social media marketing allows one to directly engage,
build a presence and ultimately connect with customers, members and community.
For example, with the right contributors, blog content can become a dynamic exten-
sion of organizational values and a powerful recruitment tool.
To that end Wagner suggests, “Let’s face it, our membership of clinical profession-
als, hospital executives and managers, insurance, legal and accounting experts,
home care and nursing home administrators, physicians and nurses, university and
allied health school faculty and students, and specialized service and product
providers, certainly qualifies as expert contributors to share relevant and credible
knowledge.”
Community Engagement and Advocacy
In addition to his devotion to membership, Wagner, as a native of the region, has
a passion for the community. “This organization, by its very broad nature, has the
opportunity to continue to be a participative community partner,” he said.
National headlines about social tragedies like mass shootings, the opioid crisis or
terrorism often lead back to mental health problems as a contributing factor and can
impact the industry and community. Other social issues influencing health include
medical marijuana usage, the #metoo movement, poverty, immigration, aging, natu-
ral disaster preparation, and the green movement to name a few.
“As community health advocates we will rally our resources to appropriately pre-
pare, prevent, or treat the causes of social ills in order to keep our communities and
patients who live here safe and provide a lifeline for improved health,” he respond-
ed.
“We will continue, as stewards of community health and welfare, to collaborate
with state and regional health care associations and represent our stakeholders’
strategic interests. We remain forward-thinking to positively influence and give back
quality and value in a continuum for patients, professionals and ultimately the com-
munities we serve,” Wagner explained.
Having outlined a full and expanding agenda, Wagner shared that his awe of
SFHHA staff and membership accomplishments inspires him to lead regional efforts
which will further improve health care delivery with an eye on quality, affordability
and innovation.
For more information, email David.Wagner@kindred.com or call (954) 926-3850.

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