Page 137 - Visual Marketing

“It was a win-win for everyone,” Success Metrics Takeaway Tip
says Bouweiri, CEO of Reston
Limousine (pictured with one of • Sterling Women gave away 800 Customers, clients, and business partners
her firm’s cars, representing the calendars in part to promote the will treasure a high-quality paper calen-
month of December). women’s businesses. They sold dar with creative, interesting photographs.
200. The project was profitable. People relate to real live people, and see-
Why It Works ing them on a calendar builds trust for your
• Due to the success of the cam- brand throughout the entire year.
The calendar is an appealing paign, Sterling Women now
way to show each woman’s plans to release a calendar each
strengths and achievements year.
through visual interpretation,
furthering the purposes of the
networking group. Each busi-
nesswoman is photographed
by photographer Teri Moy in
an environment that relates to
her work. The photographs are
creatively staged and exquisitely
rendered, making the calen-
dar images miniature works of
art. The calendar serves as a
reminder throughout the year of
the women and their businesses,
as well as the advertisers who
appear in the calendar.

IMAGES ARE EVERYWHERE IN THE PHY SIC A L W O R L D 116