Page 132 - Visual Marketing

52. A New Product Popping Up: Differentiating a Product in a Crowded
Field Through Unique, Uncluttered Packaging

Parents are tired of
the limited selec-
tion of healthy
snacks available for
their children—and
the even fewer healthy
products that they’ll
actually eat. That’s why
Louise George founded
United Kingdom–based Peter Popple’s Popcorn, an air-popped, all-
natural popcorn. The packaging is what makes it fun. The brand was
launched at the 2010 specialty fine food fair in London, with orders
being received from both major retailers and smaller delis.

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