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57. Waking Up Your Brand with a Little Pillow Talk: Creating a
Follow-Up Campaign That Makes Prospects Laugh . . . and Buy
How do designers dream
up these concepts?
DAAKE created a bright
orange pillow with emoticons
for “happy” and “sad” and sent
them to clients. They selected a
pillow because they wanted to
signify “comfort” and wanted to
give away something that would
be kept. As a follow-up, they
produced a two-minute video
adventure showing the pillow in
cartoon hijinks that would make
the Roadrunner jealous.
121 V I S UA L M A RK ETIN G
