Page 146 - Visual Marketing
P. 146

59. Get Me a Doctor, STAT: Using a Witty or Humorous T-Shirt to
    Interject Fun into How People Perceive Your Business

                              The American College
                                      of Emergency
                                      Physicians (ACEP)
                              wanted to attract young tal-
                              ent to the emergency room
                              (ER) field but wasn’t sure
                              how to do it. ER physicians
                              work long hours, and the
                              work isn’t glamorous. So
                              the ACEP brought in design
                              firm ohTwentyone to come
                              up with a promotional
                              item that would appeal to
                              younger doctors.

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