Page 145 - Visual Marketing
P. 145
“In this case, we created as texture, which ties in nicely
something very flexible which with the French pastries Street
can be applied to just about Sweets sells. The branding is
any and every situation,” says now used on the website and in
Rick Landers of Landers Miller marketing collateral to maintain
Design. “It doesn’t require consistency.
additional investment for visual
assets and in every case cre- Success Metrics
ates a bold, and very visible
presence.” • Since its launch, Street Sweets
has hosted private events
Why It Works for Saks Fifth Avenue, Food
Network, CitiGroup, Lexus, and
Food is very visual, and it would Nike.
have been easy to coat the
truck in high-definition photos • An increase in private events has
of cookies and cakes or to add led Street Sweets to offer custom
a cutesy cupcake drawing to the co-branded trucks for events.
logo. But using words demands
the attention of the eye. The Takeaway Tip
stomach follows.
A vehicle wrap transforms an ordinary vehi-
The concept came from the cle into a mobile billboard for your business.
idea of a street map and the To take full advantage of that opportunity
hand-painted façades of French for visibility, make it bold; make it stand
patisseries that use typography out. A bright color and words so big they
take the place of graphics will make a bold
statement.
IMAGES ARE EVERYWHERE IN THE PHY SIC A L W O R L D 124
