Page 144 - Visual Marketing

58. Food Trucks, Today’s Eatery Trend: Creating Cravings by
Using Typography on a Truck Wrap

Street food vendors are pop-
ping up on every corner of
New York City and beyond,
so Street Sweets knew it needed to
think big for its brand identity. The
gourmet goodie provider brought
in Landers Miller Design to help
the company think creatively. The
design firm went a nonconventional
route: Rather than use images to
brand Street Sweets, the focus was
on typography. Words like crave and
delectable are wrapped around the turquoise truck, guaranteeing
attention anywhere it goes.

123 V I S UA L M A RK ETIN G