Page 156 - Visual Marketing

64. Making Friends Globally: Using Free Samples to Promote a
Book and a Socially Responsible Business

F air trade—meaning paying suppli-
ers from poor countries fairly for their
efforts—is a hot topic in these times of
socially responsible businesses. Stacey Edgar’s
company, Global Girlfriend, is an example of
a fair trade company. It is a multimillion dollar
company that specializes in handmade, fairly
traded, eco-conscious apparel and accessories
made by women all over the world. To better tell
the story behind Global Girlfriend and bring fair
trade practices to life, Edgar wrote a book called
Global Girlfriends. The word Girlfriends is plural
in part because the book is about the women who supply the prod-
ucts the company sells. Some of these women, from Nepal, appear
on the cover of the book.

135 V I S UA L M A RK ETIN G