Page 154 - Visual Marketing

63. Lunch Bags That Educate, Entertain, and Inspire:
Maintaining a Strong Emotional Connection with Your
Target Market Even as Your Brand Grows and Evolves

K risti Thomas, the founder and CEO of
Lunchology, started out with a simple
goal. To help daughter Madison deal
with separation anxiety at school, she started
drawing pictures and inspirational messages on
her daughter’s brown paper lunch bags, adding
“little love notes from home.” They served their
purpose, helping Madison get through that dif-
ficult time. Soon her daughter’s classmates and
their moms were asking for their own lunch bag
designs . . . and a business was born.

133 V I S UA L M A RK ETIN G