Page 166 - Visual Marketing

67. Face-to-Face Illustrations: Establishing an Identity That Allows
Your Team Members to Express Themselves

W ho are Gerald and Cullen Rapp, and why do they make
their illustrators draw pictures of them in face-to-face profile?
The personal touch is alive and well in the hands of this
prestigious agency that represents the world’s most respected and

innovative conceptual artists. Gerald & Cullen Rapp is
considered by many in the industry to be the premier
source for editorial and advertising art. The visual gim-
mick that has become their brand has been done over
and over again for many years and keeps looking fresh
and unexpected. As the artwork gets more abstract, the

concept becomes even more endearing. Could
this be the concept that inspired the Absolut
Vodka iconic campaign?

145 V I S UA L M A RK ETIN G