Page 169 - Visual Marketing
P. 169
Jakprints created an interac- More and more, connecting
tive online app so that people with people through social
can design their own Favicards media channels takes pre-
online in minutes. Customers cedence over having their
can choose a social media e-mails and phone num-
design mimicking an icon for bers. If we just know how to
Facebook, Twitter, YouTube, find someone on Twitter or
iTunes, or Flickr, or they can Facebook, we can continue
customize the cards with their to network with them, with-
own design. They can add data out needing to know the rest of
on the back with contact infor- their contact details.
mation, Web addresses, and QR
codes. Success Metrics Takeaway Tip
Why It Works • In less than a year since the Update a traditional element of your busi-
product launch, Jakprints sold ness with social media designs. Facebook,
This business card starts conver- 54,850 Favicards to hundreds of Twitter, and other social media are hot right
sations and stands out because customers. now, and leveraging their popularity can
of its unusual shape. It signals make your business stand out, be memo-
that the user is in the know . . . • Favicards have burst into main- rable, and seem fresh and up-to-date.
and one of the social media stream events like the New
cognoscenti. The cards appeal England Metal Festival, South
to musicians, photographers, by Southwest (SXSW), and oth-
entrepreneurs, and social media ers, targeting the core audience
enthusiasts. of musicians and independent
artists.
PO WER TO THE PR I N T I TE M ! 148
