Page 170 - Visual Marketing

69. Changing Perceptions One School at a Time: Using a
Marketing Pamphlet to Update an Organization’s Image

W hat do you do when the perception of your
day school is pretentious and outdated?
You refresh your image with some power-
ful marketing. That’s just what Portland-based Catlin
Gabel School did. The private school for preschool-
ers up to 12th graders realized that their community
had unjustly created the opinion that it was stodgy,
stuffy, and so-so at educating its students. In order
to refute the rumors, Catlin Gabel hired a makelike
design studio to create a fun and fresh pamphlet
that expressed what the school is really about.

149 V I S UA L M A RK ETIN G