Page 127 - Transforming an Idea Into a Business with Design Thinking

106 ◾ Transforming an Idea Into a Business with Design Thinking

5.4.2 Example

Continuing the example of “HomeMeals,” here is a longer more comprehen-
sive version of the pitch.

For Busy professionals and stay-at-home moms,
HomeMeals
provides A mobile social platform
To
Help stay-at-home moms of various ethnic and cultural
Currently, backgrounds to sell home-cooked meals from their home, As
Which lacks they have the best recipes for ethnic meals which they love to
And share with others,
Which
Without Stay-at-home moms need to earn extra income, As they want to
HomeMeals feel an important member of the family and contribute to the
community, and

Busy professionals have access to healthy, home-cooked meals,
As busy professionals are always looking for ways to eat healthy,
home-cooked meals daily but don’t have access to them today

Stay-at-home moms use social media platforms to advertise their
offerings

Tailored experience for this purpose and limited reach, and

The only option for busy professionals is to cook in the morning
or bring food from previous night’s dinner to work

They don’t have time and discipline for doing

Stay-at-home moms will continue to feel neglected and busy
professional will continue to eat unhealthy expensive meals at
restaurants.

The total addressable market $12 billion and reach potential of about 30 million
in USA is stay-at-home moms and 50 million working
professionals.
We will focus on San Francisco Bay Area and Los Angeles first
And reach the customer Social media advertising and ethnic grocery stores
through
And expect to grow To a million users within three years
Our business model is based Per transaction cut through our platform, similar to
on Uber, Lyft and AirBNB