Page 128 - Transforming an Idea Into a Business with Design Thinking

S tage 3: Craft Business to Know Viability ◾ 107

Our unique selling Understanding of the ethnic food market and first
proposition includes mover advantage
We have a strong team that
Includes a home chef, a superstar online platform
Finally, our beta/prototype development expert and social media advertising
has been available for expert
And used by
More than six months in the South Bay region of
We have already made the San Francisco Bay Area

We are looking for More than 500 professionals and 75 stay-at-home
For moms
To
$50,000 by serving about 15,000 home-cooked meals
Ideally, our investor will and are growing at a rate of 20% every month

$1 million

15% stake in our business

Expand to the entire Bay Area and Los Angeles,
stabilize the platform and invest in marketing in
these metropolitan areas

Be passionate about social platforms and peer-to-
peer sharing economy, and of course, love home-
cooked ethnic meals

As you can see, this version is much more comprehensive and conveys
the entire story and future vision in a succinct and compelling manner.

5.4.3 Guidance

Session Lead

This is a collaborative exercise to be done on a whiteboard, in a word-
processing document or on a spreadsheet. As you can see, there are a lot of
numbers that you have to prepare for this pitch, so you need to do an ana-
lytical analysis. There are numerous books and online material which will
help you in building the analytical models for your business.

I cannot stress the importance of bringing emotional appeal enough.
Although the analytical portion of the pitch is important, the emotional por-
tion supersedes it hands-down. Even if you have all the numbers to back
your business plan, if you lack the emotional punch, you won’t win the
investor.

So practice it and bring the emotional reasons out in your making the
pitch to your team. Make sure all team members get a feel for how the