Page 126 - Transforming an Idea Into a Business with Design Thinking

Stage 3: Craft Business to Know Viability ◾ 105

For Customer/customer segment,
We provide Solution
To Customer Need As Insight (on why it is important for
customer),
And Customer Need As Insight (on why it is important for
customer),
Currently, Customer Need As Insight (on why it is important for
customer);
Lacks/are Competitive alternatives, including status quo (how is
Without this solution, the problem solved today)
customers will Competitive advantage
The global addressable Impact (loss) of inaction/compelling reason for
market is customer to use your solution
We will focus on X Billion dollars/Y million users
And reach the
customer through Initial target segment
And expect to grow Channel (how would you go to market/how would the
customer know about your solution?).
Our business model is Growth rate in the first three years or number of users
based on (or growth metric)
Our unique selling How will you make money/how much would you charge
proposition includes on what metric?
We have a strong team (Key features, intellectual property, channel relations,
that access to market,…)
Finally, our beta/ Why is your team best positioned to win here?
prototype has been
available for Duration since the prototype has been available
And used by
We have already made Number of users already trying the beta version
We are looking for X dollars in this initial period
For Y dollars
To Z percent equity stake
Ideally, our investor will Explain what you will use the investment for
Mention if there is any special quality you are looking
for in an investor (connections, experience, guidance,
industry access, etc.)