Page 142 - Transforming an Idea Into a Business with Design Thinking

Index ◾ 121

for business context, 84–85 self-brainstorm, 38–39
for business models, 100 session lead, 38
for customer journey, 41–42 team brainstorm, 39
for Design Thinking, 11–12, 19–20 review, 39
for elevator pitch, 107–108 template for, 37
for end-to-end experience vision, 59–60
for experience implications, 76–77 Personal chemistry, of team, 10
for ideation, 48–52 Positive attitude, of team, 10
for prioritization of ideas, 53, 55–56 Prioritization, of ideas, 53
for problem understanding, 25–27
for use case, 73–74 2 × 2 matrix method of, 53
for user feedback, 71 document assumptions for, 56
for value proposition of solution, 90–91 dot voting for, 53
evaluation criteria for, 53
Ideation, for devise solution, 47–48 example, 53, 55
document assumptions for, 52 guidance for, 53, 55–56
guidance for, 48–52
self-brainstorm, 50–52 most practical ideas, 56
session lead, 48–50 most valued ideas, 55
team brainstorm, 52 session lead, 53, 55
review, 52 review, 56
template for, 53, 54
Industry, 82 ways of, 53
Influenced stakeholders, 24 Problem, understanding of (stage 1), 13–14
Internet-of-Things (IoT), 82 customer journey for, 40–43
IoT, see Internet-of-Things (IoT) guidance for, 25–27
overview, 21
Kelley, David, 3 persona, 37–39
Kelley, Tom, 3 questions for, 15
research for, 27–37
Leadership, creative, 9 stakeholders, understanding of, 23–25
statement of, 18–20
Macroeconomic, business models, 82–83 user’s perspective for, 43–45
Microsoft PowerPoint, 62 Problem statement, 18
Mindset, 2 examples of, 19
Mind-sets guidance
assumptions, documentation of, 20
for Design Thinking, 9 self-brainstorm, 19
for growth, 2 session lead, 19, 25–26, 35–36
team brainstorm, 19–20
Note taker, do’s and don’ts for, 68–69 template for, 18
Prototyping, 60–62
Online retailing, 80 aspects to, 61
building, 8
Peer-to-peer business models, 80 examples, 63–65
Persona, 37 handwritten on paper for, 61–62
physical, 61
document assumptions for, 39 role-playing or acting for, 62
example of, 38–39 slide-show software for, 62

all users brainstorm, 39