Page 140 - Transforming an Idea Into a Business with Design Thinking

Index

2 × 2 matrix method of prioritization, 53 elevator pitch, 103–108
overview, 21
Amazon, 81 questions for, 16–17
Analytical rigor, 2–3 value proposition of solution, 85–91
Apple, 81 Business context, 79–83
Apple Keynote, 62 document assumptions, 85
As-a-service business models, 81–82 example of, 84
Assumptions, 10, 109–111 factors, 80–83
guidance for
documentation of, 20, 27, 37, 39
for business context, 85 self-brainstorm, 84–85
for business models, 100 session lead, 84
for elevator pitch, 108 team brainstorm, 85
for end-to-end experience vision, 60 map, 85
for experience implications, 77 review, 85
for idea of customer journey, 42 template for, 83
for ideation, 52 Business models, 80
for persona, 39 as-a-service, 81–82
for prioritization of ideas, 56 competitive trends, 82
for risk management, 109–111 components to, 93
for use case, 73 value capture, 97–98
for user feedback, 71 value creation, 95
for user’s perspective, 45 value delivery, 94–95
for value proposition of solution, 91 value funding, 98–99
value partnering, 95–96
testing of, 17–18 value proposition, 93
cross-industry, 81
Brainstorming customer experience, 81
rules of, 48–50 data-driven, 82
self, 11, 19, 26, 38–39, 42, 44, 50–52, 76, digitalization of physical products, 82
84–85, 91 digital platforms, 80–81
team, 19–20, 26–27, 36, 42, 44, 52, document assumptions, 100
77, 85, 91 frameworks, 91–93, 100–102
guidance for, 100
Business, crafting of (stage 3), 13–14 industry and, 82
business context, 79–85
business models, 91–102

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