Page 144 - Transforming an Idea Into a Business with Design Thinking

Index ◾ 123

Stakeholders, understanding of, 23–24 review, 71
connected, 24 template for, 70
influenced, 24 User’s perspective, for idea, 43
target, 24 document assumptions for, 45
template for, 24–25 example of, 44–45

Sticky notes, ideas on, 11 self-brainstorm, 44
Storyboards, 62 session lead, 44
team brainstorm, 44
TAM, see Total addressable review, 45
market (TAM) template for, 43

Target stakeholders, 24 Value capture, 97–98
Team brainstorm, 19–20, 26–27, 36, 42, 44, Value creation, 95
Value delivery, 94–95
52, 77, 85, 91 Value funding, 98–99
Technical prototypes, 62 Value partnering, 95–96
Technology, for business, 80 Value proposition of solution, 85–89, 93
Testing, for devise solution, 62, 65
Total addressable market (TAM), 94 document assumptions, 91
Trust, of team, 10 example of, 90
Twitter, 80 guidance for

Use case, 71–72 self-brainstorm, 91
document assumptions, 73 session lead, 90–91
example of, 73 team brainstorm, 91
guidance for, 73–74 map, 89
review, 74 review, 91
template for, 72 template for, 89
Viability approach, for business
User feedback, 69
document assumptions for, 71 proposition, 4
example, 70
guidance for, 71 Wireframes, 61