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Erect digital billboards with which would the public
could interact via mobile phones. Billboards advertising
a television quiz show, for example, might display a
question and a telephone number. If a passer-by called
or sent a text with the correct answer, the billboard
would be refreshed – crediting the individual and

177postinganewquestion.
David Owen
5 April 2001
Editor’s note:
Even winners of
school sport’s day
Egg & Spoon races
could afford to shake
up one of these and

178celebrateinstyle.
Sell champagne in cans. The brand name would be
Canpagne.

Peter Evans
6 April 2001