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Introduce a new packaging for sweets, crisps, and other
snacks offered in cinemas that would make no
discernable sound when handled. Discreet sweets
would be wrapped in a softer plastic, while crisp bags
would employ an air valve release to deter laptop
explosions.
241BeckyClarke
27 June 2001
Editor’s note:
An idea not entirely
dissimilar from the
stretch, reach and
grab test posed by the
top-shelf positioning
of other men’s
242magazines.
Develop a promotion for a men’s fitness or lifestyle
magazine wherein each magazine would be shrink-
wrapped with a particularly strong plastic. The magazine
cover would urge readers to take the challenge of tearing
the wrapper open with their bare hands and report inside
on the results of the strength test.
Sam Torme
28 June 2001
