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Launch a chain of personal-shopping consultants
     located on the high street or within shopping centres,
     who would provide measurement and recommendation
     services to people shopping for clothes. The
     consultants would be able to access a complete
     inventory of all current stock and prices in each local

89outlet but would not be directly associated with any
                     particular store. Shoppers would make an appointment

                     and pay for the service. Following the consultation, they

                     would receive a list of suitable items that could be

                     reserved for them in advance.
        Editor’s note:
 The cleaner could beBecky Clarke
 styled in such a way6 December 2000

      as to play up the
somewhat space age

      or ‘ghostbusting’
   element inherent in

90theidea.Launchedon
                     Design a vacuum cleaner that the user straps onto their
                     back to clean the home. The backpack deportment
                     would allow greater freedom of movement and be
                     particularly useful on stairs.

                     Greg Field
                     7 December 2000

a carpeted catwalk,

they could become

the next designer

domestic appliance

fashion-accessory.
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